Storytelling is having a moment. With the never-ending commercialization of every aspect of our lives, brands are on the hunt for ways they can subvert our BS detectors, and storytelling has become the way to do that. By wrapping the typical marketing spiel in a contrived, convenient story, brands hope you'll absorb the key messaging … Continue reading The Heart Of Storytelling
A quest to ski 40 days lines up perfectly with one of the best seasons Colorado has had in a decade.
“I speak for the trees for the trees have no tongues.” The iconic line from The Lorax by Dr. Seuss may have seemed far-fetched when it was first published in 1971, a year after the formation of the EPA and two years after the Cuyahoga River caught fire, but in the nearly 5 decades since, the … Continue reading I Get By With A Little Help From My Friends
With a decrease in consumptive activities like hunting, how will the outdoor industry continue to fund the preservation of wilderness it relies on?
One climber's take on the most impressive big-wall climb.
Naiveté is a funny thing. Often seen as a negative, it technically means nothing more than having a lack of experience. As adults, it's easy to forget what it's like to be truly new at something. By the time people reach their late twenties, habits have been set, hobbies locked in, friends made, partners wed. … Continue reading Naive
Matt is a good climbing partner. He's clean cut, optimistic, friendly, and charismatic. He's also a great motivator. Lately, Matt and I have taken to hitting the gym early and running endurance pyramids, three times on an easy route, two on a moderate route, 2 on a hard route, 2 on a moderate route, three on an easy route. Three, two, one, one, two, three.
I'm 9 or 10 years old, standing, slowly bouncing, on the end of a diving board, with my back to the water. Front dives, flying leaps, flips had been no problem. Now, I was faced (metaphorically) with executing a back dive. I couldn't commit. I'd put my arms above my head, lean back, arch my … Continue reading Commit to Risk
"You just take this trail over to Timberline, ride up and head right. Then jump on Rendezvous and drop onto the back side. Stay on the cat track to Mountain Chief and we'll meet you at the top!" Right. Of course. I'll definitely remember all that. I'll admit. I am this person. I'm the guy … Continue reading Skier's Right
The muddy, red-brown water flows like chocolate through the narrow chasm between vertical sandstone walls. My rubber raft smoothly glides along the current, laden down with pounds of food and equipment. As I pull on the oars, I see three other rafts swing around the corner of the canyon. Deep in the heart of the … Continue reading The Dream Trip